National Hirschfeld
Brand Awareness Campaign
In 2005, A.B. Hirschfeld Press joined forces with National Printing & Packaging/OS16 and C+M Press to form National Hirschfeld. The printing/direct marketing giant considered increasing their brand exposure with billboards around town. Using their tagline (AccessAbility) as a beginning point, I created visual word “textures” so that the dominant “ability” phrase emerged out of a sea of “ability” words.
