Role
Creative Director / Designer
Website
Branding
Paw5
Overview
PAW5 is dedicated to designing products that genuinely enhance the lives of dogs. Their first offering, the Rock ‘N Bowl, features a distinct design that stimulates all five of your dog’s senses, enriching their daily routine with more rewarding and stimulating experiences. Though it resembles a typical bowl, the Rock ‘N Bowl is, in fact, a one-of-a-kind puzzle feeder that challenges dogs to think, problem-solve, and have fun all at once.
Result
To establish an ideal position for PAW5’s new brand in the industry, a combination of brand strategy and competitive analysis were utilized. This positioning was then effectively leveraged to create a compelling visual identity for the brand, encompassing everything from its name and slogans to color palettes, messaging, web design, photography, packaging, and launch strategy. The uniqueness of PAW5’s products, which offer a distinctive look, functionality, and eco-friendly production process, has earned them a favorable reception from consumers, influencers, and seasoned veterans of the pet industry.